Sony FW-50BZ35J 50″ BRAVIA 4K HDR Professional Display

The 50” BRAVIA FW-50BZ35J combines bright, beautiful 4K pictures with business-friendly features.


GTIN: 027242921535 SKU FW-50BZ35J Categories , Tag


The 50” BRAVIA FW-50BZ35J combines bright, beautiful 4K pictures with business-friendly features.

Featuring Sony’s powerful 4K HDR Processor X1, the FW-50BZ35J delivers superb picture quality, with immersive images that improve the three major elements of picture quality: clarity, vividness of colours and contrast.

The robust, rigid FW-50BZ35J is designed with a wide range of B2B applications in mind, featuring a smart design which combines a flat bottom bezel and a side logo position – perfect for portrait and tilt applications particularly in signage applications.The display’s powerful built-in Android OS System on an SoC platform ensures fast boot-up plus smooth apps, animations and a seamless user experience.

Pro mode allows quick and easy customisation to suit different environments including corporate, education and digital signage, while One Step Setting optimises set-up for signage and conference rooms at the touch of a button. IP control capability allows easy installation with support from major key partners including Crestron and Extron.

BRAVIA professional displays come as standard with a 3-year warranty.

4K image resolution (3840 x 2160 pixels)
4K offers four times the detail of Full HD, with a resolution of over 8 million pixels bringing extra clarity to corporate display, education and digital signage applications.

4K HDR Processor X1
Sony’s powerful 4K HDR Processor X1 enhances colour, clarity and contrast for outstandingly lifelike 4K HDR picture quality.

See finer detail with 4K X-Reality PRO
4K X-Reality PRO upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.

Rich, natural colour with TRILUMINOS PRO
TRILUMINOS PRO maps colours from a wider palette, faithfully reproducing a world of more vivid, lifelike hues and tones.

Smooth, fluid on-screen action
The 4K panel is teamed with Motionflow XR technology for smoother, more natural reproduction of rapidly moving on-screen images.

Quick set-up with Pro Mode
Customise and store display settings and features, then copy easily to multiple displays via USB flash memory.

One Step Setting
A time-saver in corporate environments, One Step Setting optimises picture and networking settings to suit meeting rooms and signage applications at the touch of a single button.

Enhanced wireless connectivity
The FW-50BZ35J supports wireless connectivity via Wi-Fi 5GHz and 2.4GHz as well as Bluetooth 4.2.

Made for doing business
The FW-50BZ35J is designed for professional installations with support for landscape, portrait or tilt orientation.

Developer friendly, easy integration
BRAVIA offers seamless support with leading automation and control platforms, while open APIs offer limitless integration opportunities with other vendor solutions.

Greater Peace of Mind
There’s extra reassurance with our 3 year warranty.

Brightness (cd/m²)Typical: 570
Contrast Ratio5000:1
Response Time(ms) (*1)6
Dynamic Contrast Ratio500,000:1
Panel Type (IPS/VA)VA
Panel SurfaceAnti Glare
Haze (%)2
Backlight TypeDirect LED
HDR CompatibilityHDR10/HLG/Dolby Vision
VESA® Hole Pitch (mm)200×200
Display Only (WxHxD) (mm)1118x649x69
Display with Stand (WxHxD) (mm)1118x714x285
Package Carton (WxHxD) (mm)1228x786x143
Display Only (kg)12.7
Display with Stand (kg)13.3
Package Carton (kg)19
Rated Power Consumption (W)148
Power Consumption (in Standby) (W)0.5

Knowledge: BRAVIA Professional Displays eBook

Additional information

Weight 41 lbs
Dimensions 6 × 48 × 30 in