BRAVIA BZ50L Series

Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.

Supreme picture quality and brightness in our largest screen size

It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic color, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Vibrant, true-to-life images that can’t be missed

Available in screen sizes 55”, 65”, 75” and 85”, BRAVIA BZ35L Series grabs your audience’s attention with high 550 nit screen brightness for punchy, high-impact visuals that are always seen clearly. Advanced Sony picture processing technologies ensure your content looks its very best. The panel’s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned.

Richer, more natural color

Sony’s power-packed 4K HDR Processor X1 and TRILUMINOS Pro technology faithfully reproduces a phenomenal range of rich, true-to-life colors.

Finer detail

4K X-Reality PRO processing upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.

Smoother movement

Motionflow XR ensures smoother, more natural reproduction of rapidly-moving on-screen images.

Superior pictures, always

High refresh rate

98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Richer, more lifelife color

XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™

The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures.

Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.

XR Motion Clarity™ analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes.

With XR Contrast Booster, bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.

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Professional Settings

BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote-control functions, remove labels, and block buttons to avoid tampering when the screen’s being used in public spaces. Customize and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

Meet more easily

Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring

Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout

In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.

Get great pictures fast

Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Large 32 GB internal storage

BRAVIA BZ35L Series is made for today’s connected world. There’s seamless support for today’s leading automation and control platforms, while open APIs simplify integration with other vendor solutions.

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to customers’ viewing screens.

5-Year Standard Warranty, Advanced Replacement Program, White Glove Service Program

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